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New Resource Toolkit Increases Consumer Understanding of the USDA Organic Label

May 21, 2024 Jennifer Lester Moffitt, Under Secretary, Marketing & Regulatory Programs, USDA

Organic is a growing sector, with domestic sales of organic products topping $69.7 billion in 2023. However, consumer research shows that consumers do not always understand what “organic” means and how USDA protects the organic label.

Farming Organic